Yesterday I spent the whole day and night in the Toronto conference center at the Sandals convention. I can't go over everything but I will share some key points:
Weddings
They have just launched a new site for weddings. Clients can customize their wedding. Once you have registered your clients wedding you will receive 10% commission on anything they buy. Some clients spend up to $40,000. on destination weddings. That is an extra $4000. in commission. Like any other hotel chain destination weddings are a big part of their business and Sandals/Beaches do it right.
Groups
There are all kinds of potential groups and here are a few suggestions on how to obtain them. Since all groups have a tour conductor (free seat) for every 10th, 16th, or 20th passenger offer it to the group leader, business owner or manager who will help you build a group with their organization or business.
Dive groups
With Sandals offering unlimited free dives to certified divers this is a great potential group. Go out to your local dive shop and get started. When should you do this? Right away! People need suggestions and divers dream about exotic locals more than we dream about exotic beaches.
Golf groups
Same thing here. Do you golf? If so get to your favorite golf courses and get this started. When are you going to do this? Right away!
Fireman discounts
Sandals and Beaches offer a discount to firefighters. When firefighters aren't fighting fires they love to talk to strangers especially ladies. So when are you going to your local fire Hall?
Why do we want to sell Sandals and Beaches?
1) Sandals resorts are not cheap therefore we receive more commission per sale. An easy way to sell a Sandals resort over others is easy. There is just so much more included. When selling Sandals and Beaches ask your client what they spend money on at destination? Much of what they spend could be included therefore saving them money.
2) NO Tipping. Many resorts you receive slow or no service if you do not tip. At all Sandals but Cuba you are not allowed to tip and they will loose their job if they take a tip. (You can tip the butlers)
3) Watersports are second to none. I have been to so many resorts and the vast majority are the same. Snorkelling equipment, wind surfers, kayaks, aquatrikes, and the basic stuff. All Sandals resorts have those plus stand up paddle boards, premium Mastercraft waterskiing boats,glass bottom boat tours, and much more.
4 Diving with state of the art Newton dive boats. Sandals can teach you to dive. They have PADI certified instructors and certify over 10,000 divers each year. Potential divers can do a short written course prior to arrival. Sandals and Beaches offer some of the most exciting dive sites in the caribbean including coral reefs, undersea canyons and wrecks.
5) For me the best part of a Sandals or Beaches vacation is the food. How many resorts have up to 16 restaurants? Sandals and Beaches have some of the best restaurants at all inclusive resorts and are always trying to make them better. Beaches Turks and Caicos spends $40,000. per day on food alone. They are constantly bringing in local chef experts from countries all over the world to make sure dishes are the best they can be.
6) Golf is included at many resorts
7) Butler suites. These are not as hard to sell as you think. Many people who travel want the best of the best. When you
upsell someone to one of these suites not only do you make more money but you will be surprised at how much more happy your client will be afterwards. The best way to retain a client is to give them a better experience than they expected when they first contacted you to go away. I have stayed in their butler suites. At first I thought I wouldn't want to use them much but that changed quick. A full breakfast in your room served by them, reserved chairs at the beach calling the butler with the cell phone provided. Many times our butler had our jacuzzi tub ready in the afternoon with bottle of champagne on ice. Anything you need is a phone call away.
8) Premium liquors everywhere you go on the resort.
9) The best spas in the industry.
Remember I have been to all the Sandals and Beaches resorts. In the last year I have been to all of them again except for Beaches Boscobel, Beaches Negril, and Sandals Negril. Contact me anytime if you have any questions. Thanks Darren